mission/history

The mission of the school of advertising art is to educate, prepare, and guide students to become innovative hybrid designers.

Founded in 1983 by Tim Potter, an inventive graphic designer, the school of advertising art is distinguished by a daily commitment to excellence, seriousness of purpose, and creative inspiration. Classes began in 1984, and the first saa students graduated in 1986. Now in its twenty-ninth year, saa has been providing advertising agencies, design firms, publishers, and corporate art departments throughout the United States and abroad with highly skilled professionals for nearly three decades—a generation of graphic designers. Employers consider each graduating class as a premiere source of talent.